Level 3 Award in Business Skills for Fitness Professionals

This qualification aims to give learners the knowledge and skills to improve their business skills within the fitness industry.

Entry requirements

Learners must hold a minimum of a Level 2 Certificate in Fitness instructing or higher e.g. Certificate in Personal Training, Diploma in Instructing Pilates

Target Learners

  • Freelance fitness instructors and personal trainers wishing to improve their business skills.


  • Understand how to develop a proposal to start a new business
  • Describe business objectives using the Specific, Measurable, Achievable, Realistic and Time-bound (SMART) model
  • Be able to develop a proposal to start a new business
  • Estimate start up costs and produce a 12-month cash flow forecast that takes into consideration: business objectives, seasonal fluctuations, business running costs and sales of services and product
  • Understand how to develop a marketing strategy in line with a business proposal
  • Producing a Strengths, Weakness, Opportunities and Threats (SWOT) analysis and understanding why it is an important part of the marketing process
  • Analysing the results of the market research and developing a 12-month promotional plan that schedules each promotional activity and cost
  • Understanding professional business writing: letters, emails, reports and memos
  • Understanding how to approach prospective clients and employers
  • CV writing guidance


  • Assignment
  • Portfolio of Evidence